Lindt, the world's leading producer of premium chocolate, today announces the launch of its "Do You Dream in Chocolate?® Lindor Truffles Dreamstakes Daily Giveaway." In celebration of the 60th anniversary of Lindt's ultimately smooth-melting Lindor recipe, the daily giveaway offers consumers the chance to win a variety of premium chocolate and indulgence-themed prizes.
Consumers are invited to participate in the "Do You Dream in Chocolate?® Dreamstakes Daily Giveaway" through Monday, November 30, 2009, and can enter by visiting LindtLindorTruffles.com. Lindt lovers have the chance to win daily prizes, including soothing spa gift certificates, round-trip airfare tickets to getaways anywhere in the United States and even a lifetime supply of premium Lindt chocolate. Daily game players will also be entered into the grand-prize sweepstakes for a chance to win the ultimate dream prize - a trip for two to Lindt's hometown of Zurich, Switzerland.
"The iconic Lindor Truffle is the ultimate chocolate masterpiece, crafted by the Lindt Master Chocolatiers using a secret recipe and the very finest ingredients," said Thomas Linemayr, chief executive officer and president of Lindt USA. "We are excited to celebrate the 60th anniversary of our ultimately smooth-melting creation with the 'Do You Dream in Chocolate? Lindor Truffles Dreamstakes Daily Giveaway.'"
The Lindor Truffle is Lindt's signature product, combining a decadent chocolate shell with an irresistibly smooth filling. The smooth-melting recipe has remained unchanged for more than 60 years, embodying the craftsmanship and innovation of the Lindt brand. Today, Lindor Truffles are available in 11 different, tempting flavors. Last year, Lindt introduced LindtLindorTruffles.com, a site dedicated to the history and heritage behind the Lindor Truffle and its many flavor profiles.
To enter the "Do You Dream in Chocolate?® Dreamstakes Daily Giveaway" consumers must obtain a unique entry code at LindtLindorTruffles.com or by purchasing a Lindor Truffles 5.1 oz bag from participating retail stores nationwide. For more information on Lindor Truffles, to enter the "Do You Dream in Chocolate?® Dreamstakes Daily Giveaway" or for official rules, please visit www.LindtLindorTruffles.com.
About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 100 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.